Japan's Top 10 Instagram Models of 2025: Redefining Beauty and Influence

Jenny Lee January 19, 2025 | 21:03

Below, we spotlight the Top 10 Instagram Model Influencers in Japan for 2025, ranked by their follower count, public influence, and recent achievements.

Instagram has become a creative haven for Japanese models and celebrities, offering a visually-driven platform to showcase their talent, personality, and influence. From curated fashion snapshots to candid glimpses into their daily lives, these influencers are redefining how talent is discovered and celebrated. With Instagram features like Stories, Reels, and live sessions, these models are not only sharing their artistic flair but also forging meaningful connections with a global audience.

Over the years, Japan’s modeling scene has evolved to include a wider representation of beauty and style. Many Japanese models are now recognized for their distinctive presence and unique appeal on international runways.

For brands in the fashion, beauty, and lifestyle sectors, collaborating with Japanese Instagram influencers is a powerful way to make a mark in this vibrant market.

1. ROLA

Japan's Top 10 Instagram Models of 2025: Redefining Beauty and Influence

Japanese model Rola

Followers: 9M
Date of Birth: March 30, 1990
Category: Model/TV Personality
ROLA, born in Tokyo to a Bangladeshi father and a Japanese-Russian mother, began her career as a charismatic TV personality in 2011. Her approachable demeanor and vibrant personality made her an instant favorite. She later transitioned into modeling, where she became a global ambassador for luxury brands like Valentino and Louis Vuitton.

Currently based in Los Angeles, ROLA uses her platform to advocate for sustainability and wellness. Her brand, STUDIO R330, promotes eco-friendly living, while her Instagram showcases her serene lifestyle, stylish fashion, and travel adventures.

2. Kiko Mizuhara

Kiko Mizuhara

Followers: 7.8M
Date of Birth: October 15, 1990
Category: Model/Actress
Kiko Mizuhara was born in Dallas, Texas, and moved to Japan at a young age. With a Korean mother and an American father, her multicultural background influenced her unique appeal. She began her modeling career at age 12 after winning a contest for Seventeen Japan.

Kiko is a Chanel muse and the founder of her sustainable beauty brand “kiiks.” Known for her bold fashion and creative collaborations with YSL, Omega, and Diesel, Kiko’s Instagram is a treasure trove of high-fashion editorials and glimpses into her artistic endeavors.

3. Nicole Fujita

Nicole Fujita

Followers: 6.1M
Date of Birth: February 20, 1998
Category: Model/TV Personality
Hailing from Saitama, Nicole Fujita became a household name through Popteen magazine. Known as “Nikorun” among her fans, she captured hearts with her bubbly personality and playful charm. Her transition to ViVi magazine cemented her status as a top model in Japan.

Nicole’s entrepreneurial spirit is evident in her fashion and beauty brands, CALNAMUR and Cimer. Her Instagram showcases fun and trendy outfits, glamorous makeup looks, and snippets of her personal life.

4. Yuko Araki

Yuko Araki

Followers: 5M
Date of Birth: December 15, 1993
Category: Model/Actress
Born in Tokyo, Yuko Araki started her career as a child actress. She gained prominence as a model for non-no magazine and later transitioned into acting, starring in hit dramas like Code Blue and Todome no Kiss.

Her Instagram reflects her multifaceted career, with posts featuring fashion campaigns, behind-the-scenes shots, and travel adventures. Yuko is also known for her YouTube channel, where she shares lifestyle vlogs and travel diaries.

5. Nozomi Sasaki

Followers: 4.8M
Date of Birth: February 8, 1988
Category: Model/Actress
Born in Akita, Nozomi Sasaki began her career as a gravure model before transitioning to mainstream fashion and acting. Her natural beauty and calm demeanor made her a favorite in magazines like PINKY and non-no.

On Instagram, Nozomi shares elegant outfit inspirations, family moments, and behind-the-scenes glimpses from her personal brand, iNtimité. Her relatable style and approachable personality have endeared her to fans across Japan.

6. Haruna Kojima

Followers: 4M
Date of Birth: April 19, 1988
Category: Model/Entrepreneur
Born in Saitama, Haruna Kojima gained fame as a member of AKB48, where her charming personality made her a standout. After leaving the group, she founded the lifestyle brand Her lip to, where she serves as Chief Creative Officer.

Her Instagram is a blend of feminine fashion, brand promotions, and glimpses of her entrepreneurial journey. Haruna has worked with brands like YSL, and her success as a businesswoman has inspired many fans.

7. Mirei Kiritani

Followers: 3.8M
Date of Birth: December 16, 1989
Category: Model/Actress
Born in Chiba, Mirei Kiritani started her career as a model for Seventeen Japan. She gained popularity with her roles in dramas like A Girl & Three Sweethearts and continues to be a prominent figure in Japanese entertainment.

Her Instagram highlights her chic style, behind-the-scenes work, and moments with her family. Married to actor Shohei Miura, Mirei balances her professional and personal life with elegance.

8. Maria Tani

Followers: 3.5M
Date of Birth: July 28, 1995
Category: Model/TV Personality
Maria Tani, born in Tokyo, rose to fame with her appearances on the variety show Sekai no Hate Made Itte Q!. Her vibrant personality and unique style have made her a favorite among younger audiences.

Maria’s Instagram showcases trendy fashion, candid travel moments, and snapshots of her daily life. Her bilingual skills and international background have broadened her appeal, making her a rising star in Japanese entertainment.

9. Kōki

Kōki

Followers: 3.5M
Date of Birth: February 5, 2003
Category: Model/Songwriter
Born as Mitsuki Kimura in Tokyo, Kōki is the daughter of actor Takuya Kimura and singer Shizuka Kudo. Despite her famous lineage, she has carved her own path in modeling and music. She debuted at 15 with Elle Japan and quickly became a Bulgari ambassador.

Her Instagram showcases her collaborations with luxury brands and her budding acting career. Kōki also composes music for various artists, continuing her family’s artistic legacy.

10. Tsubasa Honda

Followers: 3.4M
Date of Birth: June 27, 1992
Category: Model/Actress
Born in Tokyo, Tsubasa Honda began her career in 2006 as an exclusive model for Seventeen Japan. She later transitioned into acting, starring in dramas like Koinaka. In 2024, she launched her beauty brand By ttt.

Her Instagram features laid-back fashion, behind-the-scenes content, and hobbies like gaming. Tsubasa also runs a YouTube channel, “Honda no Baiku,” where she shares casual and fun content with her fans.

Conclusion

Japanese Instagram model influencers have become icons of beauty, style, and innovation. With their ability to connect with followers authentically and collaborate with top brands, they have solidified their influence both locally and globally. Whether through fashion campaigns, entrepreneurial ventures, or personal vlogs, these models exemplify the versatility and creativity that define Japan’s entertainment and fashion industries in 2025.

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