Top 10 Favorite Supermarket Chains in America – 2026 (ACSI Ranking)

Trader Joe’s edges out Publix, Costco as America’s new favorite supermarket

In a year marked by persistent inflation, price-sensitive shoppers, and rising expectations for service, customer satisfaction has become a defining competitive advantage in U.S. grocery retail. According to the American Customer Satisfaction Index (ACSI) 2026 Supermarket Study, some supermarket chains have managed not only to retain customer trust but strengthen it.

Based on nationwide consumer surveys conducted throughout 2025, ACSI evaluates supermarkets on price fairness, product quality, store layout, staff helpfulness, checkout experience, and overall satisfaction.

Below is the official Top 10 most loved supermarket chains in the United States in 2026, along with clear explanations of why shoppers rate them highly.

1. Trader Joe’s — ACSI Score: 86

Trader Joe’s takes the top spot in 2026, edging out long-time leaders. Customers consistently praise its affordable private-label products, friendly staff, and simple store design. The chain’s limited but curated assortment helps keep prices low and shopping fast, a major advantage in today’s economy.

2. Publix — ACSI Score: 84

Publix remains a customer favorite, especially in the Southeastern U.S. Known for clean stores, courteous employees, and strong deli offerings, Publix excels in customer service. While prices are sometimes higher than discount rivals, shoppers value the experience.

3. H-E-B — ACSI Score: 83

H-E-B continues to dominate regionally, particularly in Texas. Its success comes from strong private brands, competitive pricing, and deep understanding of local tastes. Shoppers also appreciate H-E-B’s investment in store upgrades and digital tools.

4. Sam’s Club — ACSI Score: 82

Sam’s Club ranks highest among warehouse clubs. Members highlight value for money, bulk pricing, and technology-driven convenience such as mobile checkout. Although not a traditional supermarket, its grocery offerings remain a major draw.

Read more: 15 Most Popular Grocery Chains in the U.S: Walmart, Kroger, Costco, And Albertsons

5. Aldi — ACSI Score: 81

Aldi’s no-frills model continues to win over cost-conscious shoppers. With small stores, private-label dominance, and efficient operations, Aldi delivers consistent value. Its score reflects strong satisfaction despite minimal in-store services.

6. Costco — ACSI Score: 81

Costco remains one of the most trusted names in retail. Customers appreciate high-quality products, generous return policies, and strong employee treatment. While membership is required, perceived value keeps satisfaction high.

Read more: What is Costco: Everything you need to know about Costco

7. Whole Foods Market — ACSI Score: 81

Whole Foods continues to attract shoppers focused on organic and premium food. Although pricing pressures have affected its score slightly, customers still rate product quality and store standards very highly.

8. ShopRite — ACSI Score: 79

ShopRite performs well in the Northeast, benefiting from local ownership and community focus. Prices and promotions are competitive, though in-store experiences vary by location.

9. Target — ACSI Score: 79

Target’s grocery section supports its broader retail ecosystem. Shoppers enjoy convenience and store design, but grocery depth and consistency lag behind specialized chains.

10. Ahold Delhaize — ACSI Score: 78

Ahold Delhaize represents several regional brands, including Stop & Shop and Food Lion. Performance varies by banner, but overall satisfaction remains close to the industry average.

Key Takeaways from the ACSI 2026 Report

• Customer satisfaction beats size: Smaller chains like Trader Joe’s outperform larger competitors.

• Value matters more than ever: Discount and private-label-focused retailers continue to gain ground.

• Consistency is critical: Chains with uneven store experiences score lower, even with strong pricing.

The industry average score in 2026 is 78, showing modest pressure on supermarkets as consumers remain highly price-sensitive.

FAQs

What is ACSI and why is it important?

ACSI is a national benchmark that measures customer satisfaction across industries, including supermarkets, based on independent consumer surveys.

Why does Trader Joe’s rank number one in 2026?

Trader Joe’s combines affordable pricing, unique products, and strong customer service, leading to the highest overall satisfaction score.

Are warehouse clubs like Costco considered supermarkets?

ACSI includes warehouse clubs because grocery purchases represent a significant portion of their business.

Does a higher ACSI score mean lower prices?

Not always. Scores reflect overall satisfaction, including service, quality, and experience, not just price.