What is Drake's ‘NOKIA’ Video - And Why Is It Sparking Controversy?

Drake has once again thrown fuel on the fire in one of hip-hop’s most talked-about rivalries. The Canadian rapper's latest video, “NOKIA,” has dropped with cryptic symbolism, nostalgic visuals, and a wave of controversy that’s left fans and critics buzzing. But what exactly is this video, and why is it drawing so much attention?

The Release of “NOKIA”

Released on March 31, 2025, “NOKIA” is a collaboration between Drake and PARTYNEXTDOOR, featured on their surprise joint project Some Sexy Songs 4 U. The track blends smooth, late-night R&B vibes with a hazy, introspective mood—classic territory for both artists.

The video, directed by longtime Drake collaborator Theo Skudra, is shot entirely in black and white, adding a sleek, cinematic touch. From moody close-ups to vintage tech references—including an old-school Nokia phone and a cameo of the iconic Snake game—it’s a visual trip down memory lane. But the nostalgia is only half the story.

Drake's ‘NOKIA’ Video

A Subtle Shot at Kendrick Lamar?

The real buzz began when fans started dissecting the video for hidden messages. The speculation? “NOKIA” is a veiled response to Kendrick Lamar.

The Drake–Kendrick feud has been simmering for years, with jabs exchanged in lyrics, interviews, and now—allegedly—in visuals. In Kendrick’s 2023 “Not Like Us” video, an owl (a nod to Drake’s OVO Sound label) is shown caged, symbolizing defeat or confinement. In “NOKIA,” Drake flips the script: owls appear throughout the video, perched freely in the open. The implication? He’s not trapped—he’s still flying high.

Fans also pointed out similarities in visual style. Both videos feature a monochrome palette, stylized choreography, and symbolic animals. While nothing is stated outright, the parallels are too specific for many to believe it’s coincidence.

Celebrity Cameos and Canadian Pride

One standout moment in the video is the surprise appearance of NBA star Shai Gilgeous-Alexander, another Canadian success story. His cameo feels intentional, possibly reinforcing Drake’s pride in his Canadian roots and a broader message of homegrown strength.

The inclusion of Shai, paired with references to 2000s-era phones and games, aligns with the video’s theme: a blend of personal nostalgia and subtle power plays.

The Backlash

While many fans celebrated the video’s artistry and layered storytelling, not everyone was impressed. Influencer and Twitch star Kai Cenat publicly criticized the video, arguing that the song’s upbeat energy didn’t match the visual’s moody tone.

“This video should’ve been in an arcade or a party,” Cenat said during a livestream. “Why are we in grayscale looking at birds when the song makes me want to dance?”

His comments tapped into a broader conversation online—does the video elevate the track, or mute its vibe?

Chart Success Despite the Drama

Regardless of the debate, “NOKIA” has performed well commercially. The song debuted at No. 7 on the Billboard Hot 100, marking Drake’s highest-charting single since 2023 and reinforcing his enduring presence in the mainstream, even amidst ongoing beef.

For fans of both artists, the “NOKIA” video is another chapter in the unfolding story between two of hip-hop’s titans. Whether it’s a direct shot or clever artistic shade, Drake knows how to keep his audience talking.

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FAQs About Drake’s “NOKIA” Music Video

Q: What is Drake’s “NOKIA” video about?

A: “NOKIA” is a black-and-white music video featuring nostalgic 2000s imagery, symbolic visuals (like owls and old cell phones), and a moody tone. While it pairs with the R&B track of the same name from Drake and PARTYNEXTDOOR’s Some Sexy Songs 4 U project, fans believe it also serves as a subtle response to Kendrick Lamar.

Q: Is “NOKIA” a diss toward Kendrick Lamar?

A: While Drake doesn't name Kendrick directly, many believe the video contains subliminal shots. The imagery—such as the free-flying owls—mirrors and counters Kendrick's use of a caged owl in his 2023 “Not Like Us” video, widely viewed as a diss toward Drake.

Q: Who directed Drake’s “NOKIA” video?

A: The video was directed by Theo Skudra, a frequent Drake collaborator known for his visually rich, cinematic style.

Q: Who appears in the “NOKIA” video?
A: Aside from Drake and PARTYNEXTDOOR, the video features a cameo from NBA star Shai Gilgeous-Alexander, adding a layer of Canadian pride and symbolism to the production.

Q: Why did the video receive criticism?

A: Some viewers felt the video’s artistic tone didn’t match the song’s upbeat, sensual vibe. Influencer Kai Cenat suggested that a brighter, more energetic setting—like an arcade or party—would have better fit the track’s feel.

Q: How did “NOKIA” perform commercially?

A: The track debuted at No. 7 on the Billboard Hot 100, making it one of Drake’s most successful recent releases and showing his continued chart dominance.

Q: What album is “NOKIA” from?

A: “NOKIA” is featured on Some Sexy Songs 4 U, a collaborative project by Drake and PARTYNEXTDOOR released in March 2025.

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