Top 20 Countries Using AI Tools in 2025: Global Trends and Key Insights

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AI is no longer a trend—it’s infrastructure. From business operations to creative workflows, millions of users now depend on AI tools daily.

According to the latest data from AITools.xyz, as of February 2025, AI tool web traffic has hit 12.05 billion visits across 10,500+ platforms, signaling an all-time high and a cultural shift in how we work, learn, and create.

Who’s Leading the AI Race in 2025? Top 20 Countries Revealed. Image: KnowInsiders/AI Edite

AI Tools: Global Usage Snapshot – February 2025

The past 12 months saw explosive growth, with a 50% increase in traffic since early 2024. February alone added 1.52 billion new visits, a 14.44% month-over-month jump. This wasn’t just more clicks—it was more time spent: average session length hit 6 minutes and 37 seconds, showing deeper engagement.

Some key stats from February 2025:

• Total Visits: 12.05B

• Unique Visits: 3.06B

• Gender Split: 58.83% Male (7.09B), 41.17% Female (4.96B)

• Device Usage: 69.65% Desktop (8.39B), 30.35% Mobile (3.66B)

• Bounce Rate: 44.52%

These numbers show that AI tools are becoming essential, not just experimental. The dominance of desktop traffic indicates that most usage is tied to work, research, and professional tasks—less browsing, more doing.

Read more: Top 20 Most Popular AI Tools With the Highest Monthly Traffic in 2025 (Updated)

Top 20 Countries Using AI Tools in February 2025

These insights reflect each country's unique engagement with AI tools, influenced by their policies, investments, and societal needs.

1. United States

The U.S. leads global AI tool usage with 1.94 billion visits (16.09% share). Fueled by enterprise adoption, education, and creative industries, AI tools like ChatGPT and Canva dominate workplace workflows. U.S. AI policy emphasizes innovation, safety, and global leadership, with increased funding for ethical AI development and national security applications.

2. India

India ranks second with 1.09 billion visits (9.04%). Growth is driven by AI integration in edtech, finance, and government services. The Indian government has launched the “AI for All” strategy, promoting research, skilling, and startup incubation, positioning India as a global AI hub with rapid digital transformation.

3. Kenya

Kenya is an emerging AI leader in Africa with 549.03 million visits (4.56%). The country saw over 114 million new visits this year, driven by mobile-first adoption, education platforms, and small business tools. Kenya’s innovation hubs and government-backed tech programs are accelerating AI accessibility across rural and urban areas.

4. Brazil

Brazil recorded 468.64 million visits (3.89%). Growth is strong across fintech, e-commerce, and marketing sectors. The government is pushing AI use in public administration and industry modernization. Brazil’s AI Strategy aims to balance innovation with privacy and data governance, supporting startups and research centers.

5. China

With 382.07 million visits (3.17%), China saw the biggest traffic increase (+256M) among all nations. Despite tight regulations, demand for domestic AI platforms is soaring. China’s AI strategy is state-driven, focusing on self-reliance, education, and integration in defense, healthcare, and manufacturing.

6. Germany

Germany registered 309.18 million visits (2.57%). Although slightly behind others in traffic growth, Germany remains a leader in industrial AI. Its federal policy focuses on ethical AI, data sovereignty, and automation. The country emphasizes B2B and manufacturing applications, especially in robotics and logistics.

7. United Kingdom

The UK reached 307.30 million visits (2.55%). With a national AI strategy in place, the government is investing in responsible innovation, regulation, and talent development. UK users are adopting AI tools in education, finance, and creative sectors. London remains a hotspot for AI startups.

8. Indonesia

Indonesia saw 304.42 million visits (2.53%), up significantly thanks to mobile-first platforms and local-language AI tools. Government policy encourages AI use in smart cities and public health. Digital literacy campaigns are also helping to drive AI adoption among youth and small businesses.

9. Philippines

With 276.81 million visits (2.30%), the Philippines is becoming a major AI user in Southeast Asia. AI tools are widely used in education, freelance work, and digital services. Government programs support tech upskilling and encourage foreign investment in AI-based industries.

10. Canada

Canada logged 274.57 million visits (2.28%), driven by high engagement from tech and academic sectors. Known for ethical AI leadership, Canada invests in safe AI frameworks and R&D. Its government supports indigenous tech development and funds nationwide AI training programs.

11. Mexico

Mexico recorded 262.93 million visits (2.18%), with growing AI usage in manufacturing, design, and logistics. Government-backed initiatives support tech innovation and digital equity. AI is becoming central in education reform and smart agriculture programs.

12. Russia

Russia saw 247.29 million visits (2.05%), focused heavily on defense, language models, and automation. The state promotes AI self-sufficiency due to sanctions, driving usage of domestic platforms. AI is also used in surveillance, logistics, and translation tools.

13. Vietnam

Vietnam hit 235.55 million visits (1.96%), showing rapid growth in digital services, online learning, and small business support. AI policy focuses on data infrastructure and encouraging local developers. Education and marketing are the two biggest user sectors for AI tools.

14. South Korea

With 221.41 million visits (1.84%), South Korea integrates AI into smart cities, manufacturing, and public services. The country invests in AI chips and national cloud platforms. Korean users are highly engaged with creative AI and productivity tools.

15. France

France recorded 219.54 million visits (1.82%). The government promotes responsible AI and is hosting international summits on AI ethics and regulation. Startups and public institutions are key drivers of AI tool adoption across healthcare, education, and environmental research.

16. Spain

Spain had 217.55 million visits (1.81%), reflecting strong adoption in healthcare, government services, and tourism. National policy supports AI literacy and startup funding. AI is also part of Spain’s green economy and sustainability agenda.

17. Italy

Italy saw 195.75 million visits (1.62%). AI adoption is strongest in logistics, retail, and design. The government is investing in AI education and collaborating with the EU on cross-border innovation. Demand is growing among freelancers and SMEs.

18. Japan

Japan logged 183.52 million visits (1.52%). While growth is modest, AI is being deeply integrated into robotics, automotive tech, and translation tools. Policy prioritizes automation in aging populations and strengthening AI in R&D sectors.

19. Australia

Australia had 162.39 million visits (1.35%). AI is used in education, climate monitoring, and financial services. Government policy supports transparency in AI, research funding, and indigenous data governance. Australia also promotes safe AI in healthcare.

20. Colombia

Colombia rounds out the top 20 with 149.06 million visits (1.24%). The country is investing in digital infrastructure, and AI tools are widely used in education and entrepreneurship. Public-private partnerships aim to expand AI to underserved communities.

The Global Mind of AI: 2025’s Most Connected Countries. Image: AI/KnowInsiders Edit

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5 Most Popular AI Tools in 2025 (So Far)

As AI tools flood the market, a few standout platforms have pulled far ahead based on traffic, utility, and user engagement. The top five tools in February 2025 collectively drew over 7.85 billion visits, led by powerhouses in conversation, design, language, and creative interaction.

1. ChatGPT – 5.20 Billion Visits

Still the undisputed leader in AI, ChatGPT continues to dominate the landscape. It gained an additional 500 million visits this month, growing 10.64% month-over-month. With a diverse user base ranging from students and coders to marketers and CEOs, ChatGPT has become the go-to tool for quick answers, writing help, code generation, and brainstorming. It now accounts for over 43% of all AI tool visits globally.

2. Canva – 996.10 Million Visits

Canva has fully embraced AI, integrating features like Magic Write, Magic Design, and AI image generation into its already popular platform. With 109.2 million new visits in a month (a 12.31% jump), it’s the creative favorite for marketers, freelancers, and businesses. AI now helps millions build pitch decks, social content, and visuals with drag-and-drop ease.

3. DeepSeek – 792.60 Million Visits

One of the fastest-growing chatbots, DeepSeek exploded with a 195.86% surge in traffic—jumping from 267.9M to 792.6M visits in just one month. Its growth reflects users seeking alternatives to big players like ChatGPT, often drawn to localized models, new interfaces, or specific task-oriented features. DeepSeek’s spike suggests there’s space in the market for niche AI assistants that offer focused capabilities.

4. Google Translate – 623.30 Million Visits

AI translation remains critical in a globalized digital world. Google Translate continues to draw massive traffic for real-time language conversion, especially for students, travelers, and international businesses. With steady growth (+28.5M visits), it serves as one of the most practical, utility-first AI tools in daily use.

5. Character AI – 223.20 Million Visits

Though it saw a slight dip in traffic (–1.37%), Character AI still holds a top-five spot thanks to its immersive, personality-driven chatbot experience. Users interact with AI-powered “characters” for everything from role-play to emotional support. It's especially popular among younger audiences and creative users looking for conversation beyond basic Q&A.

Final Thoughts: Where AI is Headed

AI is not just growing—it’s embedding itself into routines. The majority of users are spending serious time with these tools, primarily on desktop devices, indicating that AI isn’t a background process—it’s the main event.

With web traffic expected to pass 15 billion monthly visits by mid-2025, the AI revolution is just heating up. And as more tools go mobile, voice-powered, or embedded in daily apps, the next wave may not be about using AI—but living with it.

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