What is the Stroopwafel Snack on United Airlines?
For frequent flyers with a sweet tooth, United Airlines has just announced a delicious update: the beloved stroopwafel has made its long-awaited return to the skies. After briefly disappearing from United’s snack lineup, the airline has reinstated this Dutch delicacy on select flights, responding to enthusiastic passenger demand.
But what exactly is a stroopwafel? Why is it such a hit among travelers? And what does its comeback say about the evolving in-flight snack experience? Let’s dive deep into the story behind this caramel-filled treat and why United Airlines passengers are celebrating its return.
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United Airlines has announced the return of the Stroopwafel snack offered in Economy on flights traveling over 300 miles |
What Is a Stroopwafel? A Dutch Classic in the Skies
A stroopwafel is a thin, crisp waffle cookie with a layer of gooey, caramel-like syrup sandwiched between two baked rounds. This treat originated in the Netherlands in the late 18th or early 19th century in the city of Gouda—yes, the same place famous for its cheese. According to culinary history, Dutch bakers used leftover crumbs and sweetened syrup to create this now-iconic snack.
Today, stroopwafels are a staple in Dutch culture and are enjoyed worldwide, often placed atop a warm cup of coffee or tea to soften the syrup inside. The combination of crispy texture and sweet, cinnamon-kissed filling makes it a perfect indulgence—one that United Airlines flyers have come to love.
United Airlines & Stroopwafels: A Sweet Relationship
United Airlines first introduced stroopwafels in 2016 as a complimentary snack option in Economy Class on flights over 300 miles. It was an instant hit. Many passengers enjoyed pairing the treat with their morning coffee, taking advantage of the stroopwafel’s traditional way of being eaten: letting it soften slightly over a warm beverage.
However, much to travelers’ disappointment, United removed stroopwafels from its snack lineup in 2018, replacing them with other options, including maple wafers and pretzels. The decision was met with strong backlash on social media, with many passengers voicing their preference for the original stroopwafel. Some even took matters into their own hands, bringing their own stroopwafels aboard United flights.
Recognizing the demand, United Airlines brought the stroopwafel back in 2020, only for it to disappear again during changes in onboard service during the pandemic. But now, as of February 1, 2025, the stroopwafel is officially back on United flights, much to the delight of fans.
Where & When Can You Get a Stroopwafel on United Flights?
United Airlines has confirmed that stroopwafels are available on select domestic flights over 300 miles. The snack is served as a complimentary option in Economy Class and pairs perfectly with United’s complimentary coffee and tea offerings.
Passengers can expect to receive a stroopwafel on morning flights, typically those departing before 9:45 AM, making it an ideal breakfast treat. For those flying later in the day, United offers other snacks, such as pretzels and savory options.
While first-class and premium cabin passengers often have access to an upgraded selection of snacks and meals, many travelers in United’s Economy Class are thrilled to have the stroopwafel back as a standard offering.
Why the Stroopwafel? The Power of Nostalgia & Customer Demand
The return of the stroopwafel isn’t just about offering a tasty snack—it reflects a growing trend among airlines to listen to customer feedback and create a more enjoyable flying experience.
In an era where airlines frequently change in-flight services, bringing back the stroopwafel signals that passenger preference matters. Many flyers associate the treat with pleasant memories of past flights, and United’s decision to reintroduce it helps reinforce customer loyalty.
Moreover, the stroopwafel’s return highlights a broader trend in airline food offerings, where comfort, nostalgia, and international flavors are gaining traction. Airlines are recognizing that small gestures—like serving a well-loved snack—can make a significant difference in customer satisfaction.
The Stroopwafel’s Future on United Airlines
For now, the stroopwafel is here to stay, but will United Airlines keep it as a long-term option? Given the strong demand and consistent popularity, it’s likely that the stroopwafel will remain a fixture on United’s flights, at least for morning routes.
However, the airline industry is always evolving, and menu offerings can change. If history is any indication, passengers who love the stroopwafel may want to enjoy it while they can—or make their voices heard if it disappears again.
Final Thoughts: A Small Treat with a Big Impact
The stroopwafel’s return to United Airlines flights is more than just a snack story—it’s a testament to the power of customer feedback and the importance of simple pleasures while traveling. In an age where airline service changes frequently, the fact that a humble Dutch waffle cookie has made such a strong comeback speaks volumes.
For travelers who have missed their sweet, caramel-filled companion at 30,000 feet, the stroopwafel’s return is a reason to celebrate. So, next time you’re on a United flight, grab your complimentary stroopwafel, pair it with a hot coffee, and enjoy a taste of the Netherlands in the sky.
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