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TheSuper Bowl LIX, held on February 9, 2025, at the Caesars Superdome in New Orleans, was not just about football—it was a grand spectacle of fashion, where players and celebrities showcased their most stylish game-day looks. For the first time in Super Bowl history, the event featured a red carpet, solidifying the NFL’s growing focus on fashion and personal expression.

This shift towards style was further emphasized by the appointment of Kyle Smith as the league’s first-ever fashion editor, a move aimed at giving athletes the same fashion platform that musicians and actors have long enjoyed. As Smith stated in an interview with The New York Times:

"Musicians and actors were covered, athletes needed the same thing."

From NFL superstars to Hollywood celebrities, here’s a look at the most iconic fashion moments of Super Bowl LIX.

Players’ Fashion Statements: Game-Day Glamour

Travis Kelce – Retro Elegance

Travis Kelce Super Bowl outfit 2025
Travis Kelce Super Bowl outfit 2025

Kansas City Chiefs’ tight end Travis Kelce is no stranger to bold fashion choices, and he did not disappoint. Kelce arrived in a '70s-inspired suit, featuring wide lapels, a tailored fit, and a color palette that exuded retro elegance. He accessorized the look with dark sunglasses and statement jewelry, making an undeniable entrance ahead of the big game.

Jalen Hurts – Sleek and Sophisticated

Jalen Hurts
Jalen Hurts

Philadelphia Eagles’ quarterback Jalen Hurts opted for a sleek, tailored suit that embodied class and professionalism. Hurts is known for his refined fashion sense, and his game-day ensemble reinforced his reputation as one of the most stylish players in the league.

Patrick Mahomes – Effortlessly Cool

Patrick Mahomes
Patrick Mahomes

Kansas City Chiefs quarterback Patrick Mahomes arrived in a modern and minimalist suit, blending luxury with an effortlessly cool vibe. He kept the look simple yet impactful, allowing his confidence to shine through.

Saquon Barkley – Streetwear Meets High Fashion

Philadelphia Eagles’ running back Saquon Barkley brought an edgy, streetwear-inspired look to the Super Bowl. His ensemble blended luxury fashion with athletic influences, featuring a designer jacket, tailored pants, and bold sneakers, making a strong style statement.

DeVonta Smith – Subtle Yet Striking

DeVonta Smith
DeVonta Smith

Philadelphia Eagles’ wide receiver DeVonta Smith walked the red carpet in a polished, monochromatic suit that emphasized clean lines and a sophisticated aesthetic. His understated elegance stood out among the flashier outfits of the night.

DeAndre Hopkins – Luxe and Sporty

DeAndre Hopkins
DeAndre Hopkins

Kansas City Chiefs wide receiver DeAndre Hopkins opted for a high-end casual look, effortlessly blending luxury with a relaxed, athletic vibe. His outfit included a statement designer jacket, fitted trousers, and exclusive sneakers, proving that sportswear and high fashion can coexist seamlessly.

Celebrities Shine on the Super Bowl Red Carpet

Jay-Z and Family – A Coordinated Affair

Hip-hop mogul Jay-Z arrived with his daughters, Blue Ivy and Rumi Carter, in coordinated designer ensembles that balanced casual and chic. Jay-Z sported a sleek, all-black outfit with stylish sneakers, while Blue Ivy and Rumi complemented their father’s look with high-fashion streetwear-inspired outfits.

Taylor Swift – The Ultimate Supporter

Taylor Swift
Taylor Swift

Pop superstar Taylor Swift, attending in support of Travis Kelce, stunned in a chic yet effortless ensemble. Swift’s look featured a designer coat, tailored pants, and knee-high boots, proving that comfort and glamour can go hand in hand. Her presence at the Super Bowl created a major buzz, with cameras capturing her reactions throughout the game.

Bradley Cooper – Eagles Devotion

Hollywood actor Bradley Cooper, a lifelong Philadelphia Eagles fan, showed his dedication by wearing Eagles team colors. Accompanied by his daughter Lea, Cooper’s outfit was a blend of casual fan attire and designer elements, proving that sports fandom and fashion can mix.

Miles Teller and Pete Davidson – Playful and Cool

Actors Miles Teller and Pete Davidson brought their signature style to the Super Bowl. Teller, a known Eagles fan, wore a stylish yet relaxed outfit, while Davidson, famous for his streetwear aesthetic, opted for an oversized designer hoodie and sneakers, keeping it cool and casual.

Da’Vine Joy Randolph – Red Carpet Royalty

Oscar-nominated actress Da’Vine Joy Randolph attended the event in a stunning purple ensemble, perfectly complementing the purple carpet introduced for the Super Bowl’s inaugural fashion-forward entrance.

The Super Bowl’s New Fashion Era

The introduction of a red carpet at Super Bowl LIX signals the NFL’s increasing embrace of fashion, transforming game-day arrivals into a runway-like spectacle. With the appointment of Kyle Smith as the league’s first fashion editor, it’s clear that sports and style are now inseparable forces.

The 2025 Super Bowl fashion moments showcased a diverse mix of high-end tailoring, streetwear influences, and personal flair, proving that athletes and celebrities alike are using fashion to make statements both on and off the field.

As the NFL continues to evolve, expect future Super Bowls to become even bigger cultural and fashion phenomena, where the game itself is just one part of the spectacle.

Final Thoughts

Super Bowl 2025 was a blend of sports, celebrity culture, and high fashion, setting the stage for a new era in NFL history. From Travis Kelce’s retro vibes to Taylor Swift’s effortlessly chic look, this year’s event proved that the Super Bowl is as much about style as it is about the game.

Who won the battle of the best-dressed? That’s up for debate, but one thing is certain—the Super Bowl has officially become the NFL’s biggest fashion show.

What’s Next?

With the NFL’s newfound focus on fashion, will we see more designer collaborations and official Super Bowl fashion partnerships in the future? Only time will tell, but one thing is certain—football and fashion are now officially teammates.

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