Top 15 Most Popular YouTubers in the World 2025
As of January 2025, YouTube continues to dominate as the leading platform for online video content, with over 2.7 billion active users every month. It has become a global stage for creators from diverse fields, including music, gaming, education, and lifestyle, offering audiences endless entertainment and knowledge. The rise of these creators reflects not only the growing popularity of the platform but also the evolving interests and preferences of its users.
These creators, through their talent and innovation, have reached millions—even billions—of viewers, leaving an indelible mark on the digital world. Each has a unique style, and their content spans a wide range of genres, from children’s education to philanthropy and challenges. Read on to learn about their achievements, content specialties, and influence.
1. MrBeast – 346 Million Subscribers
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| MrBeast |
Category: Entertainment and Philanthropy
Jimmy Donaldson, better known as MrBeast, is a trailblazer in content creation. Known for his over-the-top challenges and heartfelt philanthropy, MrBeast has revolutionized YouTube content. He is not just a YouTuber; he’s a movement. In 2024, MrBeast expanded his influence beyond YouTube with “Beast Games,” a reality show on Amazon Prime that featured contestants vying for incredible prizes.
Donaldson is famous for videos like “Last to Leave the Circle Wins $500,000”, along with massive giveaways, including private islands, cars, and millions in cash. His charitable ventures include planting over 20 million trees through #TeamTrees and removing 30 million pounds of trash from the ocean with #TeamSeas. His channel continues to grow, with each video surpassing previous records in creativity, scale, and impact.
 Fact-Check: MrBeast Paid To Recruit For The Pentagon |
2. T-Series – 284 Million Subscribers
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| T-Series |
Category: Music and Film Production
T-Series, India’s largest music label, remains a powerhouse on YouTube. Featuring an extensive catalog of Bollywood music videos, trailers, and regional songs, the channel caters to a vast audience in India and globally. Known for its consistency, T-Series releases hundreds of videos monthly, from romantic hits to peppy dance numbers.
T-Series became a household name during its famous rivalry with PewDiePie in 2019, which significantly boosted its popularity. Today, it stands as a symbol of India's love for music and cinema, with its subscriber count increasing steadily every year.
3. Cocomelon – 188 Million Subscribers
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| Cocomelon - Nursery Rhymes |
Category: Children’s Education and Entertainment
Cocomelon is a household name for families with young children. Specializing in colorful 3D animation videos of nursery rhymes and original songs, the channel offers a fun and educational experience for preschoolers. Popular videos like “Bath Song” and “Wheels on the Bus” have become staples in early childhood learning.
Beyond YouTube, Cocomelon has partnered with streaming platforms like Netflix, where their content continues to delight audiences worldwide. The channel's focus on interactive storytelling and catchy music makes it a favorite for parents and children alike.
4. SET India – 181 Million Subscribers
Category: Television Entertainment
SET India, the official YouTube channel of Sony Entertainment Television, brings the best of Indian TV to a global audience. From gripping dramas to comedy shows, reality programs, and game shows, SET India caters to diverse viewer interests.
Its digital presence allows fans to catch their favorite moments from popular shows like “The Kapil Sharma Show” and reality competitions. SET India’s success reflects YouTube’s importance in bridging traditional TV content with online viewers.
5. Vlad and Niki – 132 Million Subscribers
Category: Children’s Entertainment
The dynamic duo of brothers Vlad and Niki has taken children’s content by storm. Their videos feature imaginative adventures, unboxing toys, and family-friendly skits. Known for their energy and creativity, Vlad and Niki combine live-action and animation to create engaging content.
The channel is multilingual, with content available in English, Russian, and other languages, further expanding its global reach. In 2025, the brothers collaborated with leading toy brands to launch their exclusive merchandise, making them favorites among young fans.
6. Kids Diana Show – 130 Million Subscribers
Category: Children’s Entertainment
Kids Diana Show, hosted by Eva Diana Kidisyuk, is another hit among young viewers. Diana’s videos focus on pretend play, games, and educational activities, inspiring creativity and exploration among children. From dollhouse adventures to interactive role-play scenarios, the channel captivates audiences worldwide.
Diana’s team continues to innovate with high-quality visuals, appealing storylines, and exciting collaborations with popular toy companies. The channel also promotes positive values, making it a trusted platform for parents.
7. Like Nastya – 125 Million Subscribers
Category: Children’s Entertainment
Anastasia Radzinskaya, better known as Nastya, shares her life experiences, from family trips to educational activities. Nastya’s content is cheerful and engaging, encouraging kids to embrace curiosity and learning.
Her journey from Russia to becoming a global YouTube star is inspiring. In 2025, her team announced a partnership with leading educational brands to develop interactive learning tools, blending entertainment with practical skills.
8. Zee Music Company – 114 Million Subscribers
Category: Music
Zee Music Company is one of India’s leading music labels, featuring a vast collection of Bollywood and regional tracks. With high-quality productions, the channel continues to attract music lovers worldwide.
Zee Music’s collaborations with emerging artists and its focus on original soundtracks have contributed to its growing influence in the global music industry.
9. PewDiePie – 110 Million Subscribers
Category: Gaming and Commentary
Felix Kjellberg, aka PewDiePie, is a veteran in the YouTube community. Known for his gaming videos, meme reviews, and vlogs, Felix has maintained his influence despite reducing his upload frequency.
In 2024, PewDiePie celebrated 14 years on YouTube, reflecting on his journey from a hobbyist gamer to one of the platform’s most recognized creators. His humor, relatability, and genuine connection with fans have solidified his legacy.
10. Stokes Twins – 109 Million Subscribers
Category: Comedy and Vlogs
Alan and Alex Stokes, the Stokes Twins, bring laughter to millions with their pranks, challenges, and lifestyle vlogs. Their videos combine humor and creativity, resonating with younger audiences.
The twins’ strong presence on platforms like Instagram and TikTok complements their YouTube success. They have also ventured into business, launching their exclusive merchandise line in 2025.
11. BLACKPINK – 94.3 Million Subscribers
Category: Music
BLACKPINK, the K-pop sensation, continues to dominate with their record-breaking music videos and electrifying performances. The group’s YouTube channel features behind-the-scenes clips, exclusive interviews, and fan interactions.
Their global impact extends beyond music, with members like Lisa and Rosé launching successful solo careers. BLACKPINK’s influence in fashion and brand endorsements also solidifies their presence in pop culture.
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12. 5-Minute Crafts – 80.7 Million Subscribers
Category: DIY and Life Hacks
5-Minute Crafts is a hub for creativity, offering innovative DIY projects and practical tips. From quirky experiments to useful hacks, the channel inspires viewers to embrace hands-on activities.
Its visually engaging content and step-by-step tutorials appeal to all age groups, making it a go-to destination for fun and functional ideas.
13. HYPE LABELS – 75.3 Million Subscribers
Category: Music
HYPE LABELS, the digital hub for Big Hit Entertainment, showcases content from K-pop icons like BTS and TXT. The channel shares music videos, performances, and exclusive content, connecting fans with their favorite artists.
In 2025, HYPE LABELS expanded its focus, featuring emerging talent and behind-the-scenes stories that resonate with K-pop enthusiasts worldwide.
14. Justin Bieber – 73.2 Million Subscribers
Category: Music
Justin Bieber’s YouTube journey began as a teenager uploading singing videos, and he remains one of the platform’s most popular artists. His channel features music videos, collaborations, and personal moments that give fans a glimpse into his life.
In 2025, Bieber released a new album exploring themes of self-discovery, further cementing his position as a global pop sensation.
15. Konrad Cunha Danta (Canal KondZilla) – 66.7 Million Subscribers
Category: Music
Konrad Danta, better known as KondZilla, is a Brazilian music producer and the mastermind behind KondZilla Records. His channel features vibrant music videos highlighting Brazilian funk and urban culture.
In 2025, KondZilla expanded his record label, signing emerging artists and increasing his influence in Latin America. His creative storytelling and visually stunning productions continue to attract global audiences.
FAQs
Q1: Who is the most subscribed YouTuber in 2025?
A: MrBeast, with 346 million subscribers, is the most subscribed YouTuber.
Q2: What is the most popular kids’ channel on YouTube?
A: Cocomelon leads as the most popular kids’ channel with 188 million subscribers.
Q3: Which YouTuber pioneered large-scale philanthropic challenges?
A: MrBeast is known for his philanthropic challenges, such as #TeamTrees and #TeamSeas.
Q4: How has PewDiePie maintained his influence over the years?
A: PewDiePie’s humor, relatability, and consistent engagement with fans have kept him relevant despite fewer uploads.
Q5: Why is BLACKPINK significant on YouTube?
A: BLACKPINK’s record-breaking music videos, solo projects, and cultural influence make them a standout on YouTube.
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